You're ready to turn your travel passion into profit and bring more discovery into the lives of your clients.

Plus don't forget about all the other benefits of a travel biz ...

The freedom to work whenever and from wherever in the world you want.

The ability to impact more people than you could even imagine. 

The financial security and abundance you can create for yourself and your loved ones.

The pure joy of getting paid to do something you love, every day.

The pride you feel when you create a business—and a life—
on your own terms. 

This is exactly why In Flow Design Co. was created - 

 and we can't wait to help you do the same.

In Flow positions travel advisors & agencies for smooth-sailing growth and sustainable success by helping them attract attention online. 

Through our design services + marketing courses, savvy travel pros can launch and grow a business in line with their values, big business goals, and particular passions.

What we do

Our clients create travel businesses that are 





so that they can step into the life they’ve long dreamed of. 

polished, professional, & profitable—

“Hustle” culture?

That’s SO not us!

At In Flow, we believe:

Businesses run best when they’re in alignment with your brilliance.

You don’t have to be great at all.the.things. (including design) to be a kick-a** travel advisor. That's what we're here for!

Stepping into your own “creative flow” unlocks major confidence, industry-shaking insights, and that incredible feeling that you’re exactly where you’re supposed to be—in business and in life.

Let the good times flow.

Hey Lady! I’m Kristin Richards

I’m the Cali-born, Atlanta-bred, Australia-loving founder of the branding + web design agency In Flow Design Co!

The short version of my story goes like this … I met an Aussie guy, moved to Australia, had a baby, moved back to the states (sigh!)—and now I help other women build businesses and lives on their own terms through gorgeous, strategy-based design. 

The longer version?...

Does that sound familiar?
See, I knew we’d have a lot in common! 

After honing my design eye as an art director for a women’s travel accessories line, I left office life behind to travel more while working remotely. I zigzagged across Europe, hopped over to the Land Down Under with the aforementioned boy, then settled back stateside, and have been exploring ever since.

I launched GBD in 2018. When I began getting referrals to travel advisor clients, I knew it was a perfect match. After working with 100+ passionate travel businesses, I developed tools, templates, and resources exclusively for advisors and agencies.
Everything about our process—from our intake questions to photo selections—is designed to help travel businesses like yours thrive online.

I traded in a 9-to-5 life for the freedom and fulfillment of going my own way.

Meet the Owner










Why In Flow Design Co. Only Works with Women

other than the fact that we're awesome...

Growing up I watched my artist mother go from being a stay-at-home mom to 4 children, to being a single mother. She got a job and went back to school, all while still raising 4 kids pretty much by herself. She had never lived on her own before getting married, but she figured it out on her own along the way and I never heard her complain or saw her break down. Okay, maybe there were a few little breakdowns, but she’s one tough cookie.

Her strength and perseverance taught me to never rely on someone else to create my life or future for me, and I CAN make it happen on my own.

Girlboss Designer’s mission is to empower other women to be independent, successful, impactful and look pretty damn good online along the way.


See how we can help.

Branding & Showit Websites for Women Who Want

for travel advisors:

change industry:

Polished, Professional & Profitable Businesses.